Antecedents of Purchase Intention in Indonesia E-Commerce: The Role of Security, Privacy, Reputation and Customer Attitudes

This study focuses on bridging the existing knowledge gap pertaining to the significance of security, privacy, reputation, and customer attitudes in molding the intentions of consumers when making purchases in the realm of e-commerce in Indonesia. The identified gap underscores the necessity for a more profound comprehension of the ways in which these elements impact consumer conduct, especially as the e-commerce sector undergoes further advancements and expansions within the Indonesian market. Therefore, there is a crucial need to delve deeper into the intricate interplay between security, privacy, reputation, customer attitudes, and consumer purchasing intentions in the dynamic landscape of e-commerce in Indonesia.

Achieve higher levels of economic productivity through diversification, technological upgrading, and innovation, including through a focus on high-value-added and labor-intensive sectors. Increase the access of small-scale industrial and other enterprises to financial services, including affordable credit, and their integration into value chains and markets.

Keywords:

SDG 8(Economic Growth), SDG 9(Industrial Growth)