Analysis of Factors that Influence Intention to Adopt Marketplace Shopping Application During The Covid-19 Pandemic

Increasing technological developments support digitalization in almost all fields and support various activities of human life to be more effective and efficient. It’s lead to increase internet usage to get information and carry out various kinds of activities more easily by the community.

During the COVID-19 pandemic, the adoption of marketplace shopping applications can contribute to public health and well-being by minimizing physical contact and reducing the risk of virus transmission associated with in-person shopping. Adoption of marketplace shopping applications may impact employment patterns and economic growth by influencing consumer behavior and preferences.

Keywords: SDG 4 (Health), SDG 8 (Economic growth)