Manajemen Bisnis

Binus Management ft Rumah Baca Zaffa Part 2
Mahasiswa BINUS ONLINE Business Management Bantu Beberes Rumah Baca Zhaffa Pada Sabtu, 20 April 2024, Jurusan dan Mahasiswa BINUS ONLINE Business Management, Universitas Bina Nusantara, mengadakan kegiatan sosial “Beberes Rumah Baca Zhaffa”. Acara ini berlangsung dari pukul 09.00 hingga 17.00 WIB. Antusiasme Mahasiswa BINUS Kegiatan ini diselenggarakan dengan semangat kolaborasi dan gotong royong yang tinggi. […]
18 Juli 2024

Binus Management ft Rumah Baca Zaffa Part 1
Ramadhan Ceria Bersama Mahasiswa Jurusan Business Management Binus Online Pada tanggal 23 Maret 2024, Rumah Baca Zhaffa bersama Mahasiswa Jurusan Business Management Binus Online mengadakan acara “Ramadhan Ceria” yang penuh keceriaan dan edukasi. Acara ini berlangsung mulai pukul 16.00 hingga berbuka puasa, diikuti oleh anak-anak serta mahasiswa yang bersemangat untuk belajar dan berbagi ilmu. Rangkaian […]
18 Juli 2024
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BINUS ONLINE FUN RUN
Yuk, ikutan olahraga bareng di acara “BINUS ONLINE Fun Run 2024”!!! Catat tanggalnya dan jangan sampai ketinggalan: 🗓Minggu, 14 Juli 2024 ⏰05.30 – 09.00 WIB 📍BINUS @Senayan, JWC Campus 👕FREE jersey & refreshments 💸FREE & Terbuka untuk umum (Slot Terbatas) Ajak teman-temanmu sekarang dan daftarkan dirimu di https://bit.ly/FUNRUNBINUSONLINE
5 Juli 2024

Dies Natalis ke-43 BINUS UNIVERSITY
Selama 43 tahun, BINUS telah secara konsisten menghadirkan pendidikan berkelas dunia di seluruh Nusantara. Mari kita rayakan pencapaian selama 43 tahun ini, dengan membina dan memberdayakan bangsa melalui pendidikan. Perjalanan selama 43 tahun dalam dunia pendidikan telah menorehkan banyak kenangan, pengalaman berharga, dan pencapaian yang diraih melalui berbagai tantangan dan perubahan zaman. Selama 43 tahun […]
1 Juli 2024

The Analysis of The Influence of Customer Value on Customer Behavior of Minimarket Retail Customers in JABODETABEK Area
The investigation carried out in this study delves into the ongoing growth in sales value observed in minimarkets since the year 2015, with figures peaking at USD 21.86 billion by the end of 2021. This upward trajectory has proven to be resilient even amidst the challenging circumstances brought about by the pandemic spanning from 2020 […]
29 Mei 2024

The Effect of Service Quality on Customer Loyalty with Corporate Image as A Mediation Variable at BNI Bank Bekasi Branch Office
The investigation delves into the evolution of the banking sector in Indonesia, a country that has witnessed a steady rise in competitive forces year by year. This escalating level of competition underscores the imperative for banks to carefully devise and implement effective strategies that will not only draw in customers but also ensure their retention […]
29 Mei 2024

The Effect of Customer Engagement and Customer Equity on Repurchase Intention on TIKTOK Shop Application in Yogyakarta
This research investigates the increasing popularity of TikTok Shop as a social media platform and its effectiveness in digital marketing. In the current era of digitalization, many brands and large businesses are shifting their operations online, utilizing social media platforms like TikTok. TikTok’s interesting and easy-to-use features enhance customer engagement, which can increase customer equity […]
29 Mei 2024

Antecedents of Purchase Intention in Indonesia E-Commerce: The Role of Security, Privacy, Reputation and Customer Attitudes
This study focuses on bridging the existing knowledge gap pertaining to the significance of security, privacy, reputation, and customer attitudes in molding the intentions of consumers when making purchases in the realm of e-commerce in Indonesia. The identified gap underscores the necessity for a more profound comprehension of the ways in which these elements […]
29 Mei 2024

The Effect of Internal Service Quality on Job Performance Mediated by Job Satisfaction, Employee Well Being, and Job Commitment on PT TASPEN (PERSERO)
The research focuses on the importance of quality human resources in companies. It states that having good and qualified human resources is a key desire for any company. Effective human resource management (HRM) is essential for achieving this goal. The study aims to investigate how internal service quality affects job satisfaction, employee well-being, and job […]
29 Mei 2024

The Influence of Organizational Learning on The Employee Performance at PT TASPEN (PERSERO) Mediated by Job Satisfaction and Organizational Commitment
An organization or company must engage in a substantial and ongoing process of organizational learning in order to attain the desired level of quality or performance within the realm of human resources. This process is vital as it enables the company to obtain, assimilate, and implement novel and distinctive knowledge by means of experimentation, enhancement, […]
28 Mei 2024

Antesenden Komitmen Pada Karyawan GEN Y di Industri Jasa
Salah satu kunci untuk meningkatkan kinerja perusahaan adalah melibatkan lebih banyak dan lebih dalam lagi sumber daya manusia ke dalam pekerjaan-pekerjaan dalam perusahaan. Generasi Y bekerja karena dipici oleh kebutuhan untuk melakukan sesuatu yang bermakna menjadi seseorang, mencipta sesuatu, dan meraih kepuasan serta mendapatkan penghargaan karena membawa perubahan bagi dunia. Memperkuat komitmen […]
28 Mei 2024

Antecedent Commitment of Gen Z Employees Working in The Banking Industry in DKI Jakarta
Employees are vital assets that help an organization meet its objectives, making it essential for businesses to effectively manage and develop their human resources. For an organization to reach its goals, employees must perform their roles and responsibilities efficiently, which necessitates proper management. The effectiveness of employee performance is demonstrated by how well they execute […]
28 Mei 2024
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Binus Online Awarding Night
Binus Online Awarding Night merupakan salah satu acara tahunan yang diselenggarakan oleh Binus University untuk memberikan penghargaan kepada para mahasiswa, dosen, dan staf yang telah menunjukkan prestasi luar biasa dalam bidang akademik dan non-akademik, acara ini diadakan sebagai bentuk penghargaan bagi semua usaha yang dilakukan oleh para Binusian. Acara ini menjadi momen penting untuk mengapresiasi […]
16 Mei 2024

Antecedents of Employee Loyalty in Pertamina Gas Negara Mediated by Employee Well-Being and Employee Satisfaction
Well-being plays a crucial role in ensuring the sustainable efficiency of human resources, as it directly impacts their productivity and overall performance within an organization. Businesses that give importance to the social responsibility aspect towards their employees not only exhibit ethical values but also acquire a competitive edge over other businesses in the market. The […]
26 April 2024

Consumer Behavioral Intention Antecedents Towards Online Food Delivery Applications in JABODETABEK
The swift evolution in the adoption of Online Food Delivery (OFD) applications is revolutionizing consumer behavior, as these applications have become an integral part of people’s everyday routines, thus reshaping the way individuals interact with OFD platforms. The transformation in consumer behavior regarding OFD applications is driven by a myriad of factors and is thoroughly […]
25 April 2024