Antecedent Purchase Intention Towards Halal Food: Perception of Indonesian Who is Living in Japan

The burgeoning community of Indonesian Muslims residing in countries where they are in the minority, like Japan, is leading to a rise in the demand for halal food products. This surge poses a unique challenge as they strive to uphold their religious teachings and values while facing constraints in accessing suitable food options. The primary objective of this research endeavor is to enhance our understanding of how personal intrinsic religiosity and familiarity with halal food impact consumers’ intent to purchase, with the intermediary role of awareness regarding halal food products being of particular interest. This study delves into the intricate relationship between these factors, shedding light on the dynamics at play in the decision-making process of individuals seeking to adhere to halal dietary practices in non-Muslim majority regions.

Ensuring access to halal food options for Indonesian Muslims residing in non-Muslim majority countries supports the goal of achieving food security and improved nutrition, especially for marginalized communities. Access to halal food products promotes good health and well-being among Indonesian Muslims by enabling them to adhere to their religious dietary requirements, thereby contributing to overall physical and mental well-being.

Keywords: SDG 2 (food security), SDG 3(Health)