The Impact of Service Quality and Corporate Image Mediated by Satisfaction on Repurchase Decision at Branchless Banking Service of BRIlink Bogor Dewi Sartika Branch Office

BRILink stands as a branchless banking service under the LAKU PANDAI initiative by OJK, aimed at providing financial services to remote areas inaccessible to traditional bank branches. However, BRILink faces its own set of challenges in sustaining relevance, notably due to the emergence of financial technology. Contemporary technologies have streamlined banking transactions, posing a challenge to BRILink’s continued presence in the market.

BRILink represents an initiative within the financial industry, specifically aimed at providing banking services. It operates as a branchless banking service, indicating an innovative approach to delivering financial services. The emergence of financial technology (fintech) is a challenge faced by BRILink. Innovations in fintech have the potential to significantly impact how financial services are delivered and accessed, requiring adaptation from traditional banking services like BRILink

Keywords: SDG 4( Education ),  SDG9 (industrial growth)