The Influence of Celebrity Endorser on Consumer Purchase Intentions Mediated by Brand Attitude and Brand Credibility in ASTRA TRAC Bus Transportation Services

The transportation sector holds significant importance in driving national economic advancement. This is primarily due to the essential role transportation services play in facilitating sustainable societal functions, including production, consumption, distribution, and tourism. By enabling the mobility of individuals, goods, and services across various scales – from local to international levels – and by supporting the growth of other industries, transportation development emerges as a pivotal component contributing to overall economic prosperity.

The transportation industry provides employment opportunities and contributes to economic growth by facilitating trade, tourism, and investment. Accessible and efficient transportation systems can enhance productivity and create jobs. Transportation also plays a crucial role in urban development by providing access to essential services, jobs, and recreational opportunities

Keywords: SDG 9 (industrial growth), SDG 8(economic growth)