Manajemen Bisnis

Antecedents Attitude Towards Purchasing of Green Cosmetic Products Among Women in JABODETABEK
There has been a surge in the phenomenon of global warming that is primarily linked to urban waste, as highlighted by WWF (2020) which reported that a staggering 80% of waste is attributed to beauty product packaging. In response to this pressing issue, the Government of Indonesia has introduced the Indonesia Clean Waste 2025 initiative, […]
17 April 2024

The Influence of Digital Learning Orientation on Innovative Behavior in Using the UT ONE Digital Application at PT. United Tractors, Tbk in DKI Jakarta: The Role of Mediating Readiness for Change and Moderating Organization Learning Culture
Currently, numerous businesses are embracing digital transformation as a strategic approach to stay ahead in the ever-evolving market landscape, ensuring they remain not only competitive but also relevant and sustainable in the long run. Companies that have successfully fostered a robust digital culture leverage digital tools and insights derived from data to enhance the speed […]
17 April 2024

The Effect of E-Service Quality Internet Banking Towards E-Satisfaction and E-Loyalty for Bank Customer in DKI Jakarta
The present era witnesses the phenomenon where the vast expanse of the internet has become a gateway to transcend the geographical boundaries of the world, allowing individuals from diverse corners of the globe to seamlessly connect and communicate. This interconnectedness is predominantly facilitated through the omnipresence of smartphones, serving as the primary medium for people […]
17 April 2024

The Effect of Workplace Ostracism on Work Engagement and Turnover Intention Mediated by Psychological Distress in 5-Star Hotel Employees in DKI Jakarta
Jakarta, the bustling capital city of Indonesia, is renowned for its vibrant atmosphere and fast-paced lifestyle, making it a hub of activity and productivity. The daily grind experienced by employees in Jakarta sets it apart from other cities, as the stress levels can be significantly higher due to the demanding nature of work in this […]
17 April 2024

Antecedents of Online Purchase Intention on Fashion Products in DKI Jakarta Mediated by Consumer Commitment
Fashion perpetually trails the current of modernity, which is accompanied by a surge in innovation and originality, all aimed at ensuring that consumers are well-informed about the latest trends in the fashion industry. The realm of the fashion industry is all-encompassing, spanning from clothing and shoes to accessories and various other goods, creating a vast […]
17 April 2024

Determinants of Customer Satisfaction on Loyalty at Index Coffee Shops in Bandung
In Bandung, the diverse coffee shop scene has sparked a rise in competition among businesses. The selection of a coffee shop plays a crucial role in determining whether customers will remain loyal to one spot or explore other options based on their preferences. To ensure success, coffee establishments must be mindful of factors such as […]
17 April 2024

The Effect of Celebrity Endorsement, Consumer Perception of Quality And Brand Loyalty on Purchase Intention of Skincare Product Among Gen Z in DKI Jakarta
Skincare has evolved into a crucial aspect of modern women’s beauty, representing a visible commitment of time and money to maintain appearance. The pandemic has had a significant impact, coinciding with the rise of imported beauty products threatening local businesses. Utilizing celebrity endorsements on social media for product marketing has become a popular trend, proving […]
17 April 2024

Antecedent Purchase Intention Towards Halal Food: Perception of Indonesian Who is Living in Japan
The burgeoning community of Indonesian Muslims residing in countries where they are in the minority, like Japan, is leading to a rise in the demand for halal food products. This surge poses a unique challenge as they strive to uphold their religious teachings and values while facing constraints in accessing suitable food options. The primary […]
17 April 2024

Antecedents of Mobile-Apps Based Business Process to Sustainability Performance in Culinary MSME in DKI Jakarta During The Covid-19 Pandemic
At the closure of the year 2019, a global health crisis known as the COVID-19 pandemic surfaced and struck not only Indonesia but the entire world, unleashing a profound effect on the Indonesian economy, particularly on Micro, Small, and Medium Enterprises (MSMEs) within the culinary industry. It is imperative for culinary MSMEs to adapt by […]
17 April 2024

The Effect of Employee Satisfaction, Benefits, Learning, on Career Growth Mediated by Employee Performance in PT. GMF Aeroasia
PT GMF Aero Asia thrives in the realm of commercial aircraft maintenance, where they specialize in a wide range of services such as intricate engine maintenance, meticulous cabin cleanliness maintenance, and the provision of aircraft customized to specific flight schedules, catering to every detail of their clients’ needs. Moreover, the company goes above and beyond […]
17 April 2024
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Bincang Santai Alumni dan Mahasiswa BINUS Online
Tanggal 27 Maret 2024, Binus Online menyelenggarakan talkshow yang meriah bernama BISA SAMA BION, yakni Bincang Santai Alumni dan Mahasiswa BINUS Online. Tempat untuk talk show yang menarik ini berada di Kampus BINUS Anggrek yang terletak di Jakarta, tempat yang memberikan kesempatan bagi mahasiswa dan alumni saat ini untuk berinteraksi tatap muka dengan dosen dan […]
16 April 2024

The Effect of Work From Home on Job Satisfaction Mediated by Work-Life Balance and Work Stress in Employees in DKI Jakarta Area
The outbreak of Coronavirus disease (COVID-19) in early 2020, originating in Wuhan, China, has had far-reaching effects on various aspects of society, including social, health, and economic repercussions. The global spread of the virus necessitated significant changes in daily interactions among individuals. Consequently, governmental authorities have implemented various strategies to combat Covid-19, such as mandating […]
16 April 2024

The Effect of Leadership for Innovation and Ambidextrous Culture for Innovation on Career Satisfaction Through Workplace Innovation In Matahari Department Store Cilegon Centre Mall
Innovation is imperative for every organization aiming to thrive in a progressively competitive environment. The emergence of a pandemic and the rise of online shopping platforms are driving offline retail companies to innovate at a quicker pace. However, for a profit-driven company catering to the public, innovating is not a simple task. The envisioned innovation […]
16 April 2024